We all have got a social image to uphold, just to prove our existence. Humans are social animals, indeed. We are not what we show to the world that we are. We all are hiding behind these social identity, someone/something that is expressible easily with these emoticons; the emotions we carry deep down within, but only to relapse. This is nothing but just temptations that keeps us overwhelmed. The urge to maintain a social profile, which seems cool in the eyes of people, people you don't know who they are really. Because they too are just busy maintaining a reforming image, trying to hide something behind a happy face. Look into your profile, is it what you really are? No. You show people that you are - Happy, Wise, in vogue, Generous, Witty, Untroubled. But this's all not what you always are. If you're trying to tell me that you trying to be COOL, then I would take 'Cool' as a synonym of 'Half-Hearted'. Why? Because you are nothing but a progressive assassin.